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Voice of Customer (VoC)

 

Align Your Products with Market Trends
Using Customer-Driven Insights for Business Success

Unlock Market Insights Now

Voice of Customer (VoC) involves gathering and analyzing customer feedback and insights. This helps manufacturers understand customer preferences, expectations, and experiences with a business or product. VoC findings provide actionable insights driving a company’s strategic direction.

VoC research benefits manufacturers in various situations. Here are scenarios for conducting VoC research:


Product Development 

Use VoC to know features and improvements customers value the most. This ensures new or improved products meet market demands and expectations.

 
Quality Improvement 

Identify recurring issues and root causes through VoC feedback. This is crucial for effective quality improvements and reducing returns or negative reviews.


Entering New Markets 

Use VoC to understand specific needs and preferences of new markets. This guides product customization and marketing strategies to appeal to new audiences.


Customer Retention 

Uncover why customers are dissatisfied and how to win back their trust. VoC is vital for improving customer loyalty and retention strategies.


Competitive Analysis 

Understand how products compare to competitors from the customer's viewpoint. VoC insights inform strategic decisions to enhance product offerings.

Want to learn more? Schedule a call to talk it through.

Voice of Customer (VoC) involves gathering and analyzing customer feedback and insights. This helps manufacturers understand  customer preferences, expectations and experiences with a business or product. VoC findings provide actionable insights driving a company’s strategic direction.

VoC research benefits  manufacturers in various situations. Here are scenarios for conducting VoC research:


Product Development 

Use VoC to know features and improvements customers value the most. This ensures new or improved products meet market demands and expectations.

 
Quality Improvement 

Identify recurring issues and root causes through VoC feedback. This is crucial for effective quality improvements and reducing returns or negative reviews.


Entering New Markets 

Use VoC to understand specific needs and preferences of new markets. This guides product customization and marketing strategies to appeal to new audiences.


Customer Retention 

Uncover why customers are dissatisfied and how to win back their trust. VoC is vital for improving customer loyalty and retention strategies.


Competitive Analysis 

Understand how products compare to competitors from the customer's viewpoint. VoC insights inform strategic decisions to enhance product offerings.

Want to learn more? Schedule a call to talk it through.
Listening to your customers offers valuable perspectives that lead to smarter product strategies.


Paul has completed 1000s of qualitative research interviews and offers a complete package to manage the whole process. Learn about his specific experience conducting research with middle market manufacturers and hospital systems and medical device manufacturers. 


Full Service Qualitative Research Offerings

‣ Recruit participants
‣ Pay honorariums
‣ Selection of research facility
‣ Write discussion guide
‣ Moderate interviews
‣ Transcribe interviews
‣ Synthesize research 
‣ Present learnings & recommendations


Learn more about additional projects:
Voice of Customer Concept Testing Usability Research Observational Research Jobs To Be Done Go to Market Strategy Value Proposition Workshop Customer Journey Mapping

Learn more about
additional projects:
Voice of Customer Concept Testing Usability Research Observational Research Jobs To Be Done Go to Market Strategy Value Proposition Workshop Customer Journey Mapping